Abia State University Uturu - ABSU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Marketing7 months ago
StudentNGABSU, a hidden gemAbia State University (ABSU) is truly a hidden gem, tucked away in the mountains yet shaping some of the brightest minds in Nigeria. Though not always in the spotlight, the university has unique qualities that make its students stand out anywhere they go.
Life at ABSU is not easy—the lectures are rigorous, the standards are high, and the expectations from both staff and environment are demanding. But it is exactly this toughness that builds resilience, confidence, and excellence in its graduates. Students learn to push through challenges, think critically, and adapt quickly, which prepares them for success beyond the campus.
ABSU may be hidden in the hills, but its strength lies in the quality of its people. The perseverance, discipline, and boldness of its students and alumni are proof that greatness can come from unexpected places.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2019Delivery Type: On CampusCampus: Uturu
