A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Crawford University is a private Christian university located in Igbesa, Ogun State, Nigeria. It was established in 2005 and is affiliated with the Apostolic Faith Church. The university offers undergraduate and postgraduate programs across various disciplines, including Arts, Sciences, Social Sciences, Business Administration, and Natural and Applied Sciences.
Here are a few key points about Crawford University:
1. Academic Programs: Crawford University offers a range of academic programs at the undergraduate and postgraduate levels. These programs are designed to provide students with a solid foundation in their chosen field of study.
2. Christian Values: As a Christian university, Crawford University incorporates Christian values and ethics into its academic and social activities. The university aims to provide a holistic education that promotes spiritual, moral, and intellectual development.
3. Facilities and Resources: The university campus features modern facilities, including well-equipped classrooms, laboratories, a library, and recreational facilities. These resources are designed to support students’ academic and extracurricular activities.
4. Faculty: Crawford University has a dedicated and qualified faculty comprising experienced professors and lecturers. The faculty members are committed to providing quality education and mentoring students in their academic pursuits.
5. Community and Campus Life: The university fosters a close-knit community and offers a range of extracurricular activities, clubs, and societies to enhance the overall student experience. These activities provide opportunities for personal growth, leadership development, and social interaction.
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