Yaba College of Technology - YabaTech
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing24 Oct, 2023
StudentNGMarketingYaba college of technology is an amazing institution because they offer efficient courses and also the calendar year is fast,I am a full time student and I can say that my course can be completed within 3 years which is great in my own opinion and the lecturer are amazing as well ,they teach well
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What I dislike about the university is inadequate infrastructure, My department lack certain things like enough space to accommodate large amount of students, facilities like working fans and air conditioners
I would recommend Yaba college of education, because despite inadequate infrastructure, learning is made easy in the institution, a lot can be learned, studied, put into practice and so onProgramme: MarketingDegree: Short CourseGraduation: 2023Delivery Type: Online -
Marketing22 Jul, 2022
SamuelVery goodThe school believe solely on hard work.
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The lecturers do their work to a great extent and you get what you deserve after exams.
The classrooms were relatively okay as at then.
They need to improve in their hostel accommodation.
And build more classrooms because of the increasing number of students.Programme: MarketingDegree: Bachelor'sGraduation: 2017Delivery Type: On CampusCampus: Lagos
