University of Nigeria Nsukka - UNN
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
4 Student Reviews
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Marketing13 Nov, 2022
AbayomiNGAcademic ExcellenceUniversity of Nigeria, Nsukka is one of the best universities in Nigeria. From the academic faculties, the facilities, the lectures and the student I had the best experience during my study days. If am allowed to change one thing at UNN it will be to increase the student accommodation on campus. Overall, UNN is one university I will recommend to anybody who wants to have a total education and development.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2010Delivery Type: On CampusCampus: Enugu -
Business and ...25 Aug, 2022 StudentNGMy School
My school has a great reputation.. As they are known for awarding certificates to those who are worthy in character and learning.
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We have 17 faculties with over 138 departments.
Our lecturers are globally competitiveProgramme: Business and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Enugu -
Business and ...01 Jul, 2022 StudentHistory
Many aspects of academic and intellectual development; social and emotional life; and the growth and refinement of cultural, political, sporting and artistic interests.
View moreProgramme: Business and MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Enugu -
Business and ...14 May, 2022
MaduVery okThe university is very ok. It’s international in fact it is the best here in our country Nigeria. The environment is very conducive. The lecturers are well behaved and can relate well with students. In fact it is good to study here.
View moreProgramme: Business and MarketingDegree: Bachelor'sGraduation: 2008Delivery Type: BlendedCampus: Enugu
