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Technical University of Moldova - UTM

speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

1 Student Reviews

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  • Marketing and ...
    Social Media
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    TUM- brilliant place for your growth

    As a student of the Technical University of Moldova, I can confidently say that my experience there was a positive one. The university is an excellent place to learn and grow, and I would highly recommend it to anyone looking to pursue a degree in engineering or technology.

    One of the things that I appreciated about the university was the quality of the education. The professors were knowledgeable and passionate about their subjects, and they were always willing to go above and beyond to help their students succeed. Some subjects were more challenging than other, but it was also rewarding, and I felt like I was learning valuable skills that would serve me well in my future career.

    Another thing that I liked about the university was the sense of community. There were always events and activities happening on campus. I really appreciate the volunteering activities and charity events. It was easy to make friends and get involved in extracurricular activities.

    As for drawbacks, I would say that the facilities at the university could be improved. Some of the classrooms and labs were outdated, and there were times when it felt like the university was too dark. However, I believe that the administration is working to address these issues, and I am confident that the university will continue to improve in the years to come.

    Overall, I would highly recommend the Technical University of Moldova to anyone looking to pursue a degree in engineering or technology. The quality of the education, the sense of community, and the diverse student body all make it an excellent place to learn and grow.

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    Programme: Marketing and Social Media
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Chisinau
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