

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
UVM has pretty great installations and management, specifically in my city, Hermosillo. Sometimes they can be a little slow, specifically when it comes to things like internet and scheduling. The classes are pretty good, I wouldn’t say they’re the best the country has that may be relegated to other institutions, both private and public. But they do their job pretty well, and if you’re really searching for a private university within Hermosillo to go to that doesn’t create a black hole for your money to go to, UVM is perfect for you.
There are certain sites like Blackboard that has some pretty poor design, specifically with UI and general state it is in. While it isn’t impossible to navigate through, it struggles with basic things that even a simple forum can handle.
Any other negatives I can’t seem to find since the installations are great, they all have air and kept clean. There are some exceptions, specifically with certain bathrooms and classes that have malfunctioning air conditioning, clogged toilets and/or unstable electricity. But those are few and far between, so far I can only know about two bathrooms with those issues and around 5 classrooms all the way in the back.
View moreStudying Public Relations at Universidad del Valle de México, Campus Lomas Verdes, was a truly rewarding experience. One of the standout aspects of UVM is its strong commitment to student support through scholarship opportunities, which made pursuing higher education more accessible and motivating.
The university also has an impressive range of sports programs, and being part of Interlinces, a multi-campus sports competition across Mexico City and the State of Mexico, added a sense of community and school pride that was incredibly energizing. It’s an environment that encourages not just academic development, but also personal growth through teamwork and healthy competition.
Academically, I appreciated how hands-on and practical the coursework was. We worked on real case studies and projects that mirrored professional situations, which helped me feel genuinely prepared to enter the workforce after graduation. The professors brought industry experience into the classroom, which made our learning more relevant and applicable.
Overall, I would definitely recommend UVM Lomas Verdes to anyone interested in Public Relations or similar careers. It’s a university that balances academic rigor with strong extracurricular engagement, while actively supporting its students’ success both during and after their studies.
View moreOverall I have to say that my experience was very pleasant. Teachers are always willing to help you and give you tools that facilitate your graduation. The study bases that I took at that time were the correct ones, the career that I took needs constant updating and my teacher was well updated in that sense, some teachers did need to be more in trend but I think it is natural. The facilities could be better, but the schedules allow you to leave the campus to satisfy needs for food or distraction during “free hours”
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