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LCC International University
speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

1 Student Reviews

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  • Bachelor of ...
    Communication Studies
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    Rich community

    LCC is one of the best universities to consider with tight bond community. The dorms are located right at the university area and serve as a great link to all the ongoing events. The design of the dorms have been properly developed in accordance with community building. The area of the main lobby is huge for new encounters, especially when it comes to freahmans. There is a range of places in the dorms where one can socialize, whether it is a study room, a lobby, or just a floor’s kitchen. The floors also got their own events coordinated by floor’s individual resident assistants.

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    Programme: Bachelor of Communication Studies
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Klaipeda
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