Tokyo University of Science
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
-
Marketing01 Jan, 2025
StudentMy biggest takeaway from my university experienceDuring my time at Tokyo University of Science, majoring in Management Studies with a focus on Marketing, I gained invaluable knowledge and skills that prepared me for the professional world. Beyond the foundational expertise in my major, my most significant takeaway was learning how to work effectively and efficiently within a team environment.
Collaborating on various group projects, I developed strong communication, problem-solving, and organizational skills. These experiences taught me how to navigate different perspectives, align team efforts with shared goals, and deliver high-quality results under deadlines. Whether it was conducting market research, analyzing financial data, or brainstorming marketing strategies, I learned how to integrate my technical knowledge with practical teamwork skills.
This combination of academic understanding and collaborative experience has fueled my passion for marketing and my readiness to contribute meaningfully in an internship setting. I am eager to bring this blend of expertise and teamwork to your organization.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Tokyo
