A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
LUISS Guido Carli enlivens its campus atmosphere through a varied selection of extracurricular engagements. The institution fosters a climate that fosters creativity and personal advancement, demonstrated by its modern infrastructure and lively educational arenas. Professors, known for their passion and proficiency, implement creative instructional strategies.
View moreAttending LUISS Guido Carli has been a profoundly transformative experience, shaping my journey both professionally and personally. The academic curriculum was challenging and enriching, pushing me to expand my knowledge and prepare for real-world challenges. It’s an environment where theoretical understanding meets practical application, setting the foundation for a robust professional future.
However, it’s the personal growth I experienced that truly sets LUISS apart. The university fosters a balance between teamwork and individuality, allowing each student to shine in their unique way. Group projects and extracurricular activities honed my teamwork, leadership, and effective communication skills, contributing to a deeper understanding of myself and others.
LUISS values individual paths, offering guidance and support tailored to each student’s journey. This nurturing environment helped me build confidence and a network of relationships that I know will support me in my future endeavors.
View moreOne of the aspects that I really appreciate at Luiss Digital program is the research focus approach. This is really equipping. The live sessions are very interesting as they also help develop public speaking. As a matter of fact, I got a research part-time job with no research skills but thanks to the research methodology courses at LUISS, I was able to pick up pace with the job.
View moreI like the university.
All of the professors are not only excellent but also take care of students. I still remember professors always asking us how we felt about the course, if we had any problems, and if they could help us. And they genuinely pay equal attention to every student. Always looking for ways to solve problems so we can continue to pursue our degree. The school staff are welcoming and listen to and solve students’ concerns.
Lectures are carefully prepared, and materials are constantly updated. Modern equipment, a library with many books, especially an online library system, helps us access many documents.
I feel very comfortable studying here and learning a lot of helpful knowledge for my work.
LUISS University has a special vibe, as soon as you get in there. Not only regarding the lessons – which is the strongest point of this university – but completely the aspect of socializing, of meeting new people and making new friends.
Always recommended!