Bologna Business School
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Marketing Management27 Apr, 2022
StudentBig money for not so big educationOverall this master’s programme is valuable, for its resources can provide solid chances to find a job after graduation. The fault of some classes were professors: being professionals and not trained teachers they lacked empathy with the class and didn’t know how to teach in the literal sense. Overall satisfied, would recommend.
View moreProgramme: Marketing ManagementDegree: Master'sGraduation: 2023Delivery Type: BlendedCampus: Bologna -
Marketing Management27 Apr, 2022 StudentHigh level of competence
It has all the tools and theory you need to have to enter the marketing world, very competent. The organization is well organized and it provides some experiences that add the value to this program, insights from CEOs and so on.
View moreProgramme: Marketing ManagementDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Bologna -
Marketing Management27 Apr, 2022 StudentInteresting classes but organization could be better
I would have loved more international programs and more opportunities to work in the field before doing the internship but it’s okay. Then the class times are up in the air sometimes but I would not blame our class tutor/representative as I know it’s not her fault.
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Overall the administration and organization of not just my course but also others as I heard could be improved.Programme: Marketing ManagementDegree: Master'sGraduation: 2022Delivery Type: BlendedCampus: Bologna
