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Trinity College Dublin - TCD

speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

7 Student Reviews

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  • Digital Marketing
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    Career Opportunities

    One of the things that I love most about Trinity College Dublin are all the opportunities it gives to its students to visit many companies and network with potential employers during their studies. The college has strong partnerships with various industries and sectors, and organises regular career fairs, workshops, seminars, and company visits for students. I was able to attend some of these events and meet with representatives from leading organisations such as Google, LinkedIn, Facebook, Honeywell, and many more. Those visits gave me valuable insights into the work culture in such organisations as well as the expectations and challenges of applying for positions.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Dublin
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  • Business Economics ...
    and Social Science (BESS)
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    Inclusive

    Trinity college dublin embraces an open community. The culture of the university is collaborative and focuses on connection between student, alumni, and professors standpoints. I have felt encouraged to participate and to become part of a community such as Trinity College Dublin.

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    Programme: Business Economics and Social Science (BESS)
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Dublin
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  • Business Economics ...
    and Social Science (BESS)
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    TAP

    I want to share my experience with the Trinity Access Program. This program aims to provide an opportunity for students who come from socio-economically disadvantaged backgrounds to attend Trinity College in Dublin, Ireland. I was one of the lucky recipients of this opportunity.

    The program provided me with a range of support services such as academic mentoring, financial assistance, and pastoral care. The academic mentoring helped me to adjust to the academic rigors of college life. The financial assistance helped me to cover the costs of my education. The pastoral care helped me to manage the emotional and mental challenges that come with being a college student.

    The program also encouraged me to get involved in extracurricular activities. I joined several societies and clubs, which helped me to develop my leadership and communication skills. I also took advantage of the study abroad opportunities, which allowed me to travel and learn about different cultures.

    Overall, the Trinity Access Program was a life-changing experience for me. It provided me with the tools and resources I needed to succeed in college and beyond. I am grateful for the opportunity and would recommend it to any student who is eligible.

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    Programme: Business Economics and Social Science (BESS)
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Dublin
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  • Business Economics ...
    and Social Science (BESS)
    avatar
    Experience

    I am currently studying in Trinity College Dublin, the campus has a rich history. The lectures are knowledgeable and passionate for their subjects and the courses offered diverse and intellectually stimulating.

    One of the highlights at Trinity is being involved in extracurricular activities. There are over 100 students societies to choose from, ranging sports teams to academic societies to cultural groups. I joined the debate society and found it a great way to meet new people and develop my public speaking skills.

    The location of Trinity is also a huge plus and is located in the heart of Dublin, which is a vibrant and exciting city with a cultural heritage with countless museums, galleries and historical sites to explore, as well as a thriving nightlife scene.

    Overall, my experience at Trinity College Dublin is unbelievable and would highly recommend it to anyone looking for top-level education in Ireland and dynamic city.

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    Programme: Business Economics and Social Science (BESS)
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Dublin
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  • Business Economics ...
    and Social Science (BESS)
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    How TCD can improve as a whole

    I like the college, it give you the opportunity to network and meet new people, as well as that it’s great cause by just going Trinity it opens a lot of door for you especially once you graduate. But I do think they need to be more mindful when it comes to students, there is a lot of pressure put on them and things the college don’t take into consideration when it comes to the students so that needs to change

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    Programme: Business Economics and Social Science (BESS)
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Dublin
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  • Advertising
    avatar
    Advertising

    I really like this course, I think there will be many career options from this course and it will get me far. I also really like the university, the students are all very nice and the professors are very helpful. It is easy to get to as it’s in the centre of Dublin.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: Dublin
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  • Advertising
    avatar
    Fashion design

    I really love this college and the course I am doing. It is very easily accessible to get to the college as it’s right in the city centre. The students and lecturers are all very nice. Highly recommend this college.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Dublin
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