Trinity College Dublin - TCD
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Digital Marketing22 Dec, 2023
DenisBGCareer OpportunitiesOne of the things that I love most about Trinity College Dublin are all the opportunities it gives to its students to visit many companies and network with potential employers during their studies. The college has strong partnerships with various industries and sectors, and organises regular career fairs, workshops, seminars, and company visits for students. I was able to attend some of these events and meet with representatives from leading organisations such as Google, LinkedIn, Facebook, Honeywell, and many more. Those visits gave me valuable insights into the work culture in such organisations as well as the expectations and challenges of applying for positions.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2024Delivery Type: On CampusCampus: Dublin -
Advertising10 May, 2022 StudentAdvertising
I really like this course, I think there will be many career options from this course and it will get me far. I also really like the university, the students are all very nice and the professors are very helpful. It is easy to get to as it’s in the centre of Dublin.
View moreProgramme: AdvertisingDegree: Bachelor'sGraduation: 2024Delivery Type: BlendedCampus: Dublin -
Advertising04 May, 2022 StudentFashion design
I really love this college and the course I am doing. It is very easily accessible to get to the college as it’s right in the city centre. The students and lecturers are all very nice. Highly recommend this college.
View moreProgramme: AdvertisingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Dublin
