Dublin Institute of Technology - DIT
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Digital Marketing17 May, 2022
StudentGood.Convenient location, easy access with bus/taxi/luas. Interesting course some repetitive modules. Friendly students and lecturers. Mix of online and in person learning. Moodle is easy to navigate and access.
View moreProgramme: Digital MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: BlendedCampus: Dublin -
Digital Marketing26 Apr, 2022 StudentEasily accessible and great college to attend
This college is very easily accessible as it’s in the centre of Dublin so there are many ways of public transport to get here. The classes are thought very well and the professors are very helpful with their teaching and helping out with any assignments.
View moreProgramme: Digital MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: BlendedCampus: Dublin -
Erasmus19 Sep, 2019 StudentErasmus Students life in DIT
I was really welcome, everybody was really helpful and kind. The university facilities where good, they could be a bit more modern but they were enough.
The tutors were really helpful and interested on how we were doing. They tried to give us as many solutions and ideas of programs as they could.
The timetables were good and the classes were useful. I found many things that were useful for my professional life on some of the subjects. We did many group projects that made us talk and socialize with other Students in our class. The classes were dynamic and promoted the Students participation.
The only problem was the communication between erasmus Students and the university. The Erasmus Students had no idea about the classes that were called off until they arrive to the class and could see a paper writen on the Door.
My experience was really great.
View moreProgramme: ErasmusDegree: Bachelor'sGraduation: 2016Campus: Dublin
