Dublin Business School - DBS
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Advertising28 Aug, 2023
StudentIt Has It's Ups And DownsThe reason I’ve docked marks for this school is due to the fact we were never compensated for our online year during COVID. Most of our fees are to pay to use subscriptions and handle equipment that can only be used on the property. We came back a year later to see that the new first years were much more knowledgeable than us in certain aspects that we could not accurately be taught online. Despite all this, the course was enjoyable and the staff was very helpful and considerate. They never made you feel stupid for asking for help and were very encouraging of our work, both in and outside the classroom. Overall, I do think it’s a very good school, I just believe that my year in particular has had a rough period.
View moreProgramme: AdvertisingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Dublin
