A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
This university boasts numerous advantages, with its outstanding student body being a highlight. The collaborative and supportive environment nurtured by students makes learning a seamless experience. Here, students readily engage in study groups, provide peer tutoring, and engage in casual conversations to assist one another. The strong sense of community resembles that of a close-knit family, offering unwavering support to students throughout their academic pursuits.
View moreI am grateful for the outstanding educational opportunities and cutting-edge resources provided by the University college Cork. The support of top-tier professors and state-of-the-art facilities enables me to thrive in a productive and supportive campus environment. I value this institution immensely and would not trade my experiences here for anything else.
View moreThe campus itself is picturesque and brimming with resources. The extensive collection of materials in the library, combined with cutting-edge research facilities, has greatly facilitated my studies and research endeavors. Moreover, UCC’s emphasis on practical learning has provided me with numerous opportunities to apply theoretical concepts in real-world situations.
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