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Business College Athens - BCA

speciality: Marketing

4.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Business and ...
    Marketing
    John
    Surrounded by great people

    I have never been surrounded by such a diverse and inspiring group of individuals until I attended the Business College Athens. From my classmates to my professors, I have had the opportunity to learn and collaborate with people from all over the world. Their unique perspectives and experiences have truly enhanced my education and have broadened my understanding of global business practices. I am grateful for the connections and friendships I have made at this university, and I know they will continue to positively impact my future career endeavors.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Athens
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  • Business and ...
    Marketing
    Maria
    Athens college review

    When it comes to business schools in Greece, the Business College of Athens is a solid choice, especially when you consider the cost. While the facilities aren’t the most state-of-the-art, the faculty is hard-working and knowledgeable. Plus, the learning environment is welcoming and friendly, which can really make all the difference. So, if you’re looking for a business school that offers a great value, the Business College of Athens is a solid option.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Athens
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  • Business and ...
    Marketing
    Anja
    The best for the cost

    I highly recommend Business College is my best product ordered from wish dot com. The reason being it’s very affordable and unlike most products from wish, The college has really good learning resources too. The facilities are standard, the faculty is well keened with their work and are dedicated to helping students succeed. The learning environment is also conducive for growth, with plenty of opportunities to network and collaborate with fellow students.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Athens
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  • Advertising and ...
    Marketing
    Patrick
    Turn your dreams into success

    Business College Athens is it’s a total game-changer when it comes to business education! The professors are top-notch, bringing real-world experience and expertise into the classroom. And let’s not forget about the incredible networking opportunities! The college has strong connections with industry leaders, giving students a head start in their careers. Plus, the campus itself is modern and vibrant, creating an inspiring environment for learning and growth.Business College Athens is the place to be!

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Athens
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  • Advertising and ...
    Marketing
    Alexander
    Life Coaching Lessons.

    I’m in a Department of UWL in Greece called BCA and one of the best lessons we have there as students is life coaching and soft skills. The whole class is a highlight. We’ve done and we keep doing classes on Public Speaking and learn various soft skills and through deep learning exercises we learn a lot about ourselves !

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Athens
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