A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
AUEB is the best university where students will gain comprehensive and scientific knowledge on their subject. The teachers are renowned and interested in the students obtaining the knowledge supplies they need. The facilities have been restored, close to the neighbourhood it has everything that one may need during the day from coffee to food and what’s more, the means of transport are 200m from the university.
View moreAUEB is a university with a big variety of courses in different fields of study. In most fields students have different types of courses to choose from but in my field (marketing) these options are limited and sometimes kind of old fashioned. I would like to see courses that are more practical for my future. For example, I would prefer something like “Creation of advertisements” instead of “Advertisement’s theory ” that I have at my current semester.
In regards to the professors, it’s really sad that most of them don’t care truly for our education. I am pretty sure that most of them are highly educated however their job is more like a chore to them rather something they enjoy doing. I know that part of that problem is the fact that they have a lot of students in different courses but still, I would like to see them more enthusiastic about what they do.
In conclusion, I believe that AUEB has big potential to become a great university and develop but at this point, I am a little bit disappointed.
View moreThe program offered at “marketing and communication” is closely connected with the demands of the market. Without exaggerating, when a student graduates he is ready to become an executive. Is highly recommended.
View moreI feel proud and grateful for studying and graduating from Athens University of Economics and Business. I gained useful knowledge and experience. Throughout my studies I had the opportunity to work at various projects individually and as part of a team. My professors always advised and helped me develop my skills. At AUEB, I have met great people that have inspired me to a greater length.
View moreThe university has a really good education system, the professors are well placed, but the conditions in the university are bad. There are anarchists and rubbish. The students need a nice environment in order to be productive and efficient.
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