A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I chose to study at INSEAD due to its reputation in the business world and commitment to providing a world-class education. Although it meant leaving the comfort of home and facing financial constraints, the opportunity to gain management skills in such an internationally renowned institution was irresistible.
Managing life in Abu Dhabi has been a journey of resilience and growth. I’ve navigated through different customs, traditions, and ways of life. From finding halal food options to adapting to local customs, it has been a learning experience.
INSEAD Abu Dhabi’s focus on internationality and diversity has been commendable. The faculty has been supportive, and the collaborative environment has allowed me to work on projects with people from different cultural backgrounds. I have grown academically and culturally, and it has been a journey of self-discovery and personal growth.
If there’s one thing I’d suggest for improvement, it would be to incorporate more cultural exchange programs within the curriculum. This would provide even more opportunities for us to learn from one another and foster mutual understanding.
View moreI’m an alumnus of the INSEAD Business School. I have done a master’s degree in Finance from the University in 2020. My experience was great while studying there. The University provides us with a platform to have sessions with a lot of educated and successful alumni from the University. I lived in Singapore for 2 years for my degree. I would say that you can easily manage to study and work part-time over there. There are a lot of opportunities for people and students. I would say that getting a degree from INSEAD was worth it as I developed very good personality traits and got a very good experience with dealing with a lot of situations involving many challenges. Excellent University and great courses.
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