A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
While York University has some great things that are working for them such as good infrastructure, exposure but in terms of actual curriculum – it lacks.
The curriculum is not as in-depth or diverse as I would have expected.
View moreIt was a very diverse university and accepted everyone for who they were, it was academic and social driven by the students too and had so many resources to help with life. The alumni is a strong group and very helpful. I didn’t like the fact it went on too many strikes.
View moreThe campus environment possesses a charming quality, surrounded by students who consistently introduce novel ideas and present stimulating inquiries. The courses are thoughtfully crafted, demonstrating a strong level of organization and structure. The professors stand out for their engaging approach to their subjects. I take great pride in being part of this prospering institution.
View moreYork University is undeniably exceptional. The courses are thoughtfully structured and impeccably organized. The professors are remarkable, renowned for their engaging teaching methods and unwavering passion for their subjects. The campus atmosphere is delightful, with fellow students who consistently introduce fresh ideas and pose thought-provoking questions. The institution is wholly dedicated to supporting students in their pursuit of degrees and offers a diverse array of learning opportunities to kickstart their academic journeys.
View moreThe university is really good with diverse culture. The study curriculum is world-class and faculty is very supportive. The pace of study is good and there are many opportunities for students to explore.
View moreI studied Digital and Content Marketing from York University and it is nothing short of exceptional. From the moment I enrolled, I was impressed by the comprehensive curriculum and the expertise of the instructors.
The course covers all facets of digital marketing, from SEO and social media to email marketing and analytics. It’s incredibly up-to-date, reflecting the ever-evolving digital landscape. The professors, who are industry professionals themselves, bring real-world experience into the classroom, making the learning experience practical and engaging.
What sets this course apart is its emphasis on content marketing. It’s not just about the technical aspects of digital marketing but also about crafting compelling content that resonates with the target audience. The hands-on assignments and projects challenge students to apply their knowledge creatively.
The university’s commitment to providing resources for students is remarkable. The library is well-stocked with the latest marketing books, and there are opportunities for internships and networking events.
In conclusion, the Digital and Content Marketing course at our university is a game-changer for anyone looking to thrive in the digital marketing landscape. It equips students with the skills, knowledge, and resources needed to excel in this competitive field. I highly recommend it to aspiring digital marketers.
View moreEven though it has only been 2 months, I’m really happy with my decision to join YorkU. The campus is beautiful and the classes are interesting. The faculty is made up of industry experts who bring real time examples and knowledge to the table, plus they are nice enough to connect you to their network for jobs.
View morehi my name is aditya and im my name is aditya Gera. I am from Delhi, India. I first completed my graduation from GGSIPU in the field of journalism and mass communication. Currently, I’m a student at York University and im enrolled in Digital and Content Marketing. The one thing that I like the most about the York university is the atmosphere of the campus. Everything is available on the campus for the students there is a shopping mall and a student centers on campus for the students and people living around. secondly, the teachers and the university staff are very professional and helpful. thirdly the infrastructure is very up to date and modern. Fourthly the campus doesn’t give you exams like other universities and colleges, all we got to do is do assignments and quizzes.
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