Université de Montréal
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Advertising and ...22 Dec, 2022
CeciliaCAMarketingAs someone working in program marketing at the University of Montreal, I have had the opportunity to experience firsthand the high quality of education and research that takes place at this institution.
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Somethings that stands out to me about the University of Montreal is the diverse range of programs that are offered. From undergraduate degrees to graduate programs and professional development courses, there is something for everyone at this university. The faculty members are knowledgeable and dedicated to their fields, and they are always willing to go the extra mile to help students succeed.
Another aspect of the University of Montreal that I appreciate is the focus on experiential learning and research opportunities. There are numerous opportunities for students to get hands-on experience in their field of study, whether it be through internships, co-op placements, or research projects. This is especially valuable for students who are looking to gain practical skills and experience in their field.
I have been extremely impressed with the University of Montreal and the high level of education and research that takes place here. As someone working in program marketing, I am proud to be a part of such a well-respected institution and to be able to help promote all that it has to offer.Programme: Advertising and MarketingDegree: Master'sGraduation: 2023Delivery Type: BlendedCampus: Montreal
