Southern Alberta Institute of Technology - SAIT
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing4 months ago
StudentCATeachersFor the past 2 and a half years i was a marketing diploma student at sait and it was an amazing experience with great hands-on teachings. The teachers are mostly friendly and treat you with respect as an equal, they give you all the knowledge they accumulated from their work experiences and teachings to help you get better, but as always,s there are some outliers that don’t fit in. Some of them I heard were really awful, but always make sure you use rate, my pro,f before you apply to a class, or you will 100% regret it.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2027Delivery Type: On CampusCampus: Calgary -
Marketing13 Nov, 2024 SophiaCABusiness administration diploma
While attending at sait specifically in Business administration, I experience bad professors but most of the once i had were good. Most teachers for Bmat are not good and really cant understand them. overall i think SAIT is really good theyre very hands on. I did a lot of capstones which helps alot.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: BlendedCampus: Calgary
