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BRAC University

speciality: Marketing

1.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

1 Student Reviews

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  • Business with ...
    Marketing
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    Poor choice for MBA program

    I am writing this review to share my experience as a student at Brac University’s MBA program. I am extremely disappointed with the quality of education and the overall experience I have had at this institution.

    One of the most disappointing aspects of the MBA program is the administration’s lack of transparency and communication. There is a lot of confusion about the program requirements and the grading process. The administration is also very slow to respond to student inquiries.

    Another major issue with the program is the quality of the instruction. Many of the instructors are not qualified to teach at the graduate level. They often lack the necessary knowledge and experience, and their teaching methods are outdated.

    In addition, some of the instructors are biased against certain students. I have personally experienced this on multiple occasions. For example, one instructor gave me a lower grade on an assignment simply because I did not agree with his opinion on a particular topic.

    The admonition process at Brac University is also very disappointing. It is complicated and time-consuming, and it is often used to target students who are critical of the administration or the faculty.

    I am very disappointed with my experience at Brac University. I would not recommend this program to anyone who is serious about getting a quality MBA education.

    Here are some specific examples of the disappointing and complicated service of admonition and the biased mindset of the course instructor:

    On one occasion, I was given a warning for being late to class. However, the class was delayed by 15 minutes due to a technical issue. The instructor refused to acknowledge this and gave me the warning anyway.
    On another occasion, I was given a low grade on an assignment because I did not agree with the instructor’s opinion on a particular topic. The instructor made it clear that he was not interested in hearing any dissenting viewpoints.
    I have also witnessed other students being targeted by the admonition process. For example, one student was given a warning for speaking out against the administration in a class discussion.
    I am not the only student who has had a negative experience with Brac University’s MBA program. There are many other students who have shared similar stories. I urge anyone considering this program to do their research and talk to other students before making a decision.

    Conclusion

    I would not recommend Brac University’s MBA program to anyone who is serious about getting a quality education. The program is poorly managed, the instruction is subpar, and the administration is biased. There are many other MBA programs out there that offer a better value for your money.

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    Programme: Business with Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: Blended
    Campus: Dhaka
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