

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Monash was an exciting place to be for my tertiary education. We had students from all over the world and that helped with learning new cultures. The education part was excellent, lecturers were readily available if you needed assistance. However, as a student coming straight from high school, you needed to ensure that you took classes seriously, no-one was there to push you to attend classes, it was very easy to fail if you got carried away with all the ‘fun’ activities.
View moreMonash is an educational institution that goes extra mile to ensure students receive a comprehensive learning experience. The professors, who are experts in their fields, inspire and engage students with their passion for teaching. Students have access to opportunities; like workshops and internships, which provide valuable real-world experience. This prepares them for success in their chosen careers, giving them a well-rounded education.
View moreHad an overall good experience at Monash. The teaching staffs are all very knowledgeable and helpful in providing a learning experience. However, had issues with the support team and found that asking for things like medical extension despite having all the documents to be very annoying and bothersome.
View moreMonash University is a very well run institution the way units are planned out from tutor groups to lectures. In every class it is the work and assignment deadlines are always made very clear, having had experience at other universities I know sometimes this is often not the case. These key elements are very important for students as it allows us to focus on what is actually important which is the content and quality of our work.
View moreI joined as an international student, and was pleasantly surprised by the warm welcome of all the kind students that I met, and the professors are kind and welcoming. The facilities are very grandiose in design, but yet feel homey. The food is well-priced and tastes pretty good.
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