Universidad de Belgrano - UB Speciality : Marketing
programme: Advertising

The University of Belgrano can feel a bit like high school in some ways. Classes are small—using my own experience as an example, our Bachelor’s in Advertising group had only about 15 students, and we stayed together for the entire four years. The upside? You really get to know your classmates, which can lead to strong, long-term friendships. The downside? You miss out on the broader university experience of interacting with a diverse range of students across different fields.

Another quirk is that we had the same professors almost every trimester, just teaching different subjects. Unfortunately, only one or two throughout the entire program truly felt experienced and professional.

On top of that, the curriculum was outdated. We didn’t learn anything about digital marketing, Google or Meta ads, SEO/SEM, or the use of artificial intelligence in advertising—nothing truly relevant to today’s industry. Instead, the focus remained on traditional advertising, leaving us unprepared for the rapidly evolving digital landscape.
That being said, one standout feature was their excellent international mobility program. Thanks to it, I had the opportunity to study in Barcelona for six months—an incredible experience. The university made the process smooth, ensuring subject correlation and approving my requests without hassle.
In conclusion, I would recommend the University of Belgrano to students who prefer a smaller, more familiar learning environment rather than a large university with hundreds of students. It’s also a good fit for those juggling other projects and unable to dedicate their full attention to university, as well as for people looking to study fields not available at public universities.