The University of Texas at San Antonio
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Marketing and ...11 months ago
KevinUSThe student life and communityI loved that this univeristy really emphasized about being involved in campus life and networking. It really made sure that the students graduated rather than making it competitive and offered so academic services.
View moreProgramme: Marketing and Sales ManagementDegree: Bachelor'sGraduation: 2021Delivery Type: On CampusCampus: San Antonio, Texas -
Marketing and ...03 Nov, 2022 StudentUSUTSA
I love UTSA. Going into college, I didn’t think I would be so loyal to a university as I have seen a lot of other alumni from different colleges. I love the university’s student and faculty diversity, the beautiful campus, and the overall school spirit. I will be a proud runner for life 🤙
View moreProgramme: Marketing and Sales ManagementDegree: Bachelor'sGraduation: 2024Delivery Type: BlendedCampus: San Antonio, Texas -
Marketing and ...22 Sep, 2022 StudentUSFaculty of Business
I was privileged to be admitted in this great institution to study sales and marketing. I had a good experience here. The lecturers took us through the course work within the set time and all the continuous assessment tests and end semester examinations were all well administered. I also had an opportunity for attachment and internship before and after graduation respectively. This also enabled me to gain more experience in my area of study. The hostels in this university are well furnished and are so decent. The students are able to access them at affordable rates. Sports and other social activities are also encouraged in this university and I will always recommend it
View moreProgramme: Marketing and Sales ManagementDegree: Bachelor'sGraduation: 2019Delivery Type: On CampusCampus: San Antonio, Texas
