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University of Delaware - UD/UDEL

speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Advertising
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    Prioritizing student well being

    The University of Delaware prioritizes the well-being of its students, ensuring a supportive environment for both learning and housing. The institution’s commitment to excellence is reflected in its dedicated personnel, who work tirelessly to ensure the seamless operation of academic and non-academic aspects of the university.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Newark
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  • Marketing
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    Enriching education

    The institution stands out with its exceptional facilities, ensuring a conducive learning environment. Comfortable accommodations foster a sense of community, while the vibrant campus environment strikes a balance between academics and extracurricular activities. The dedicated and expert teaching staff further elevate the overall educational experience. It’s a compelling choice for those seeking a comprehensive and enriching education.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Newark
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  • Business Marketing
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    Advanced facilities

    The institution has a diverse and knowledgeable faculty, delivering engaging and informative teaching. Accommodation choices are comfortable, catering to different preferences. The campus ambiance is lively and inclusive, fostering an environment conducive to learning and personal development. Furthermore, advanced facilities contribute to a comprehensive educational experience.

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    Programme: Business Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Newark
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  • Marketing
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    Peaceful environment

    At this university, the natural surroundings provide a peaceful and conducive atmosphere for academic growth. The educators here are not just instructors but mentors, consistently striving for excellence and inspiring their students. The campus is well-equipped with modern facilities, from extensive libraries to advanced laboratories, enriching the overall educational experience. It’s truly a place where greatness is nurtured and students can flourish.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Newark
    Overall
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