A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I enjoyed the flexibility I had while studying at LU. I started studying online during COVID and was very impressed with the options I had for classes. I was able to complete a lot of credit hours while maintaining a full-time job because of the 8-week course rotation.
View moreLiberty University is for sure a great christian university and it really moulded me well. The encounters that I had with the faculty, administration, professors and my fellow students was insightful and very encouraging. I got mentored and helped to grow in faith and I felt blessed to have chosen Liberty University. I was in the faculty of business where I specialized in business management and communication studies
View moreThe course material and course accessibility is wonderful. As an online student, the university has a plethora of resources available to students to facilitate success. Assignments adequately challenge students to examine multiple aspects of topics. The quality of professors varies, and some are definitely more helpful and engaged than others. One thing I would change is the university culture and how it interacts in political matters. In addition, the intake process is questionable. Truthfully, I did not initially intend to join this university and was coerced into doing so by an agent on the phone. Still, I took the opportunity.
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