A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
My experience at Lander University has been truly enriching. The small campus environment created an intimate setting that allowed for meaningful connections with both peers and professors. The one-on-one interactions with my professors were invaluable, providing a personalized learning experience that significantly contributed to my academic growth.
One of the highlights of my time at Lander was the emphasis on hands-on experience within my major. The practical application of concepts not only deepened my understanding but also prepared me for real-world challenges. The supportive and engaging learning environment fostered a sense of curiosity and passion for my field.
Living on campus added another layer to my overall experience. Connecting with fellow students became a daily pleasure, and the friendships formed have endured beyond graduation. The sense of community at Lander is strong, creating a network of individuals I still maintain contact with today. This camaraderie extended beyond the classroom, enriching my college life and contributing to a sense of belonging.
Lander University’s standing in the community is well-deserved. The college is held in high regard, and its reputation for academic excellence is evident. The challenging nature of the academic programs was rewarding, pushing me to strive for my best and equipping me with the skills and knowledge needed for success.
In retrospect, my time at Lander University was not just an academic journey but a holistic experience that shaped both my personal and professional growth. I am grateful for the connections made, the knowledge gained, and the supportive community that made my college years truly memorable.
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