A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
lesley University goes above and beyond in providing exceptional student support. They genuinely care about assisting students in every aspect of their journey, regardless of their circumstances. The opportunity to enroll in transdisciplinary units, combining courses from different disciplines, is truly remarkable and allows for a well-rounded education. It’s also fantastic that Lesley offers extensive support for graduate careers and employment while students are still in school. The campus itself is incredibly welcoming, with excellent accommodations and a fantastic library.
View moreLesley University offers a diverse range of programs, all designed with top-notch curricula that are expertly delivered by intelligent and highly skilled professors and lecturers. They are not only exceptional at what they do, but they are always available to support and assist students when needed. The facilities at Lesley University are truly excellent, with cutting-edge resources that are accessible to all students.
View moreThe academic institution offers a unique and remarkable educational experience that prioritizes the acquisition of practical skills and the application of knowledge in real-life situations. The development of their curriculum is widely regarded as outstanding. The professors possess a wealth of expertise and maintain an approachable attitude, while the small class sizes ensure a tailored educational experience with personalized instruction. Additionally, the institution provides a wide range of extracurricular activities for its students to enjoy.
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