York St John University
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Marketing Management08 Nov, 2019
StudentGood experiences and Good vibesOverall the experience at the moment has been great. As an International Student, the staff always tries to assure that you are keeping up with the lectures and seminars and they are generally predisposed to help you out in anything you need as long as you show interest.
They focus also on creating a community feeling on the university, creating events, and generating networking.
The only bad-ish thing is that the coffee closes at 15pm, so if you are going to stay really late at uni, better get a tupperware with food.
Just to finish, I will like to talk about the accommodations. If you want something cheap and wanna chill the grange is your choice, as long as you don’t mind share bathroom.
If not you got to St John central as the mid-range. Percy’s is nice, but you need to be aware it is the most common one for first year students, so it’s too chill to be honest.
Regarding the facilities, they are nice, at least the parts I have seen so far, you are always going to find a place to just chill and focus, not always need to be the library, which is great since it allows you to change your study environment.
View moreProgramme: Marketing ManagementDegree: Bachelor'sCampus: York
