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University of Salford

speciality: Marketing

4.7

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

7 Student Reviews

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  • Digital Marketing
    avatar
    A TRUE JOURNEY OF LEARNING DIGITAL MARKETING

    I believe the University Of Salford provides students with the skills and knowledge needed for success in their chosen fields.

    I like how short, interactive, and detailed the modules are designed. It provides clear insight and understanding to guide one in their career choice.

    I dislike the idea of having more than 2 tutors taking a module because it sometimes brings about misunderstanding.

    I would absolutely recommend!

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Salford
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  • Public Relations ...
    and Journalism
    avatar
    Excellent Practical Skills

    University Of Salford offers the course of MA Public Relations and Digital Communications. This course provide opportunities to meet with professional PR officers during workshops. Teachers focused more on practical skills rather than the theory. I just love the way of teaching and also the university campus offers opportunities for different types of internships during the entire course.

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    Programme: Public Relations and Journalism
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Salford
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  • Digital Marketing
    Omobolaji
    My Salford Experience

    Picking a school for my post graduate degree was kind of hard and Salford wasn’t even on my list but I’m super glad I came to Salford.

    The support and help I got as an international student when I came starting from the induction week to the start of lectures to interacting with my lecturers has been nothing but amazing.

    Looking forward to the rest of my year as a postgraduate student and enjoying everything the school has to offer.

    10/10 I absolutely recommend Salford University to anyone

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Salford
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  • Digital Marketing
    Temitope
    The Best University in Manchester

    The University of Salford is a learning institution that aids the growth of its students academically, socially, and in other areas.

    I love University of Salford for its diversity, inclusiveness and promptness.

    View more
    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Salford
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  • fashion business ...
    and promotion
    avatar
    Enlightening Journey at the University of Salford

    As a student who embarked on an academic journey at the University of Salford, I am delighted to share my perspective on this esteemed institution. Over the course of my studies, the university has exceeded my expectations in numerous aspects, making my experience truly worthwhile.

    One of the most remarkable aspects of the University of Salford is its commitment to academic excellence. The university boasts a diverse range of programs across various fields, providing students with ample opportunities to pursue their passions and develop a solid foundation in their chosen disciplines. The faculty members are knowledgeable, experienced, and dedicated to imparting valuable insights, while the curriculum is thoughtfully designed to be both comprehensive and practical, ensuring students acquire skills that are highly relevant in the professional world.

    The university’s emphasis on practical learning is commendable. Through various practical projects, industry collaborations, and internships, students are given the chance to apply their theoretical knowledge in real-world scenarios. This approach not only enhances our understanding of the subject matter but also equips us with the skills and confidence needed to excel in our future careers. The university’s strong ties with local and global industries further enhance these opportunities, providing invaluable networking prospects for students.

    The campus environment at the University of Salford is vibrant and inclusive. The university prioritizes creating a welcoming and supportive community, where students from diverse backgrounds can thrive. The facilities are modern and well-maintained, offering state-of-the-art laboratories, libraries, and study spaces. Additionally, the numerous student societies, clubs, and events organized by the university encourage students to engage in extracurricular activities, build friendships, and develop their leadership skills.

    Furthermore, the university’s location in the heart of Salford Quays, with its vibrant cultural scene and proximity to Manchester, adds another layer of enrichment to the student experience. The city offers countless opportunities for entertainment, recreation, and career prospects. Whether it’s exploring museums, attending music concerts, or enjoying the city’s vibrant nightlife, there is always something to suit everyone’s interests.

    While no institution is perfect, I genuinely believe that the University of Salford provides an exceptional educational experience. The combination of academic rigor, practical learning, inclusive community, and a vibrant city setting makes it an ideal choice for students seeking personal and professional growth.

    In conclusion, my time at the University of Salford has been truly transformative. The university’s commitment to academic excellence, practical learning, and fostering a welcoming community has enriched my educational journey in numerous ways. I am grateful for the experiences, friendships, and skills gained during my time here. If you are considering pursuing higher education, I highly recommend considering the University of Salford as a place to nurture your aspirations and unlock your potential.

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    Programme: fashion business and promotion
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Salford
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  • fashion business ...
    and promotion
    Katie
    Range of Facilities

    I am in my second year, based on the peel park campus. The library is open 24 hours which is perfect for night owls and deadlines, you can also book private study rooms and group study spaces. There is so many creative facilities including photography studios, iMacs, Graphics Tablets, 3D Printers, Laser Printers etc. You can also rent items out (eg. cameras) for free instead of buying them.
    There is a cafe in most buildings, most of which sell Costa Coffee items.
    There is a student store, but some items can be a tad pricey, but theres lots of shops nearby.
    The bar on campus is cheap and the food is lovely.

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    Programme: fashion business and promotion
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Salford
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  • Marketing
    Elisabeth
    Salford university experience

    Even though Salford University is a quite a new institution in Manchester, it is well organised in terms of support, materials and technology. Although the first two easy everything was mostly centred online and less face to face due to the virus, that has impacted my social life in campus but not my studies and it was easy to reach other students and compete the assignment with the right support.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Blended
    Campus: Salford
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