A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
My university experience is quite great and pleasing so far as a first-year student, as my university is really helpful and considerate about students like us, therefore it is appreciative that university professors make all the effort to make students lives memorable.
View moreIt is a sizable university, the University of Westminster. Everyone can find something here, though! No matter if you’re looking for friends to hang out with or study partners, there are a ton of people waiting to connect with you. Both ways, the school has a ton of tools available to you!
View moreI believe University of Westminster is a good University overall. Throughout my course I feel supported by lecturers and seminar leaders through good replies on email and meetings if I feel the need.
I like the community at my University. As social secretary of the netball team I organise social events for my sports team as well as collaborating with other teams for bigger events. These events give me a sense of a family where we all feel comfortable with each other and have made friends for life.
However not being in a campus University does take away from the feeling of a close knit community.
I would recommend the University of Westminster if you are prepared to travel across London to do the things you enjoy such as sports or going on nights out. They are good at what they do and have a good support system for students.
University of Westminster provides an amazing range of Marketing courses from Marketing Communications to Digital Marketing. All courses are well-rounded, providing you with a range of essential skills to enhance your career post-graduation. A key point to consider is that group work is highly embedded throughout the fist two years of the course, enabling you to experience working with people from a variety of different backgrounds as well as different personalities. This reflects the working situations you will be placed in once working within the field. Through group work, I have met life-long friends. The university facilities are modern and well-equipped with a variety of societies and clubs to join. I would highly recommend studying Marketing at the University of Westminster to begin your career in Marketing.
View moreUniversity of Westminster has provided me with so many skills thus far. Each year, the modules are relevant and prepare you for working in the field once you graduate. I have met so many amazing people through the university. The one thing that is emphasised is the importance of group work, as this prepares you for working in the industry. This allows you to experience working with people from different backgrounds with different personalities. I would highly recommend University of Westminster for studying Marketing.
View moreI have had a great experience at the University of Westminster. The teaching team are overall helpful and friendly. The students are also friendly and I found it easy to make friends there. The course is really good because you know from the first day of each term what assignments you are working towards and the deadlines, so you can plan dates in your head in advance.
View moreBusiness Management and Marketing gives you a wide variety of business aspects to become acquainted with while providing extensive depth into the world of marketing. By attaining the ability to analyse markets, the psychology of consumers and their behaviour and have a general understanding of the production process and management aspects of business, this degree is allowing me to become confident in business as a whole while providing other aspects such as accounting and finance.
Student life is amazing and employability leaders provide us with plenty opportunities to get your foot in the door of professional work.