University for the Creative Arts - UCA
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing12 months ago
LaiaDEGood university for online studiesI did my BA degree at the LSDM, a school associated with the University for the Creative Arts (UCA).
My BA was a 3 years degree completely online. Overall, I have to describe my experience as positive. After this time I had the feeling that the teachers were helping me a lot and I really learned about Marketing.
I would definitely recommend this university for people who are already working and are looking to expand their knowledge in this area.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: Online -
Global Marketing ...24 Oct, 2022 AsnaINMy experience as an International Student.
I wanted to go to a school that valued my creativity while also encouraging the development of a business mindset in me.
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Both of my objectives are met by the UCA business school, so I must say I made the right decision.
So far, our lectures have been interesting and informative. The student body is very inclusive, and they enthusiastically celebrate every occasion. As an international student, having a supportive community is critical, and the staff and gateway services team make certain that we are well taken care of. The course induction week helps international students understand the university and settle in a new environment by covering topics such as critical thinking, academic integrity, and an introduction to student services. UCA allows me to understand the global audience while also nurturing myself as an individual.Programme: Global Marketing and CommunicationDegree: Master'sGraduation: 2022Delivery Type: On CampusCampus: London
