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Middlesex University - MDX

speciality: Marketing

4.1

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

17 Student Reviews

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  • Advertising and ...
    Communication
    avatar
    Inclusivity

    Middlesex University is recognized for its commitment to inclusivity, with a range of programs and initiatives aimed at fostering diversity and equality on campus. They have actively promoted accessibility for students with disabilities and have a strong focus on supporting LGBTQ students. Moreover, Middlesex University has worked to create a culturally diverse and inclusive environment, with initiatives to support international students and celebrate various cultural backgrounds. They offer resources, events, and support systems to promote inclusivity among students and staff. To get the most up-to-date and detailed information

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Advertising and ...
    Communication
    Moses Xavi
    Practically/ relevance of the courses

    Middlesex University Mauritius provides a quality British education with experienced teachers in a unique setting, offering students a taste of the tropical island lifestyle with a diverse mix of cultures and people. However, it’s worth noting that some courses may not be closely aligned with the Mauritian job market, so students should consider their career goals when selecting a program.

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Marketing
    Sandra
    University with so many resources

    As a student studying a business related degree in Marketing i have found Middlesex University a hub filled with useful resources and new opportunities. Their MDXWorks and crowdfunding platform opens doorways for those with entrepreneurial and business focused pursuits like me. The teaching is very collaborative and allows you to work with an independent and individualistic drive. Like any other university, your studies are not enough and so you must try to take advantage of all the extra curricular and accessible resources that the institution provides to reach higher and delve deeper for the future 🙂

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Business and ...
    Marketing
    Felicia
    Lovely campus

    I love Middlesex. As soon as I stepped foot on this campus, I felt at home, and that realization made me fall in love. The social side of things makes it quite simple to establish friends, and I have so far only had positive interactions with my teachers. Even if it is your first time on campus, everywhere you go—from the coffee shops to the library—this location makes you feel at home. In your hunt for a university, don’t overlook Middlesex!

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: London
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  • Digital Marketing ...
    and E-commerce
    Bella
    Personal development

    I was able to develop into the person I am now because to my education at the University of Middlesex. I’ve had the opportunity to take classes on a variety of topics, and it has given me access to a wealth of opportunities.

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    Programme: Digital Marketing and E-commerce
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: London
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  • Marketing
    avatar
    Overall great module options for degreee

    I think the business section of this university is great and they have one of the best marketing modules out of most universities as they cover everything and really go into depth about spelt marketing rather than marketing and business together

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: London
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  • Business and ...
    Marketing
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    Great Facilities

    Living locally, it was near to get to, parking was great and it was convenient. The course itself was flexible, so I was able to change my major and minor without any problems. The professors were approachable, even though the standard process was to book an appointment. Also, they had great sports facilities and a great library!

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 1998
    Delivery Type: On Campus
    Campus: London
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  • Marketing
    avatar
    Volunteering options for students

    Good versatile university, engaging with everyone and giving every students an opportunity to showcase their talent. The course which I have selected was accepted and professors are also well underatanding

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2022
    Campus: Dubai
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  • Business Management ...
    and Marketing
    Jiten
    Third home

    Middlesex university is one of the most popular universities in dubai and i am privileged enough to study there. Middlesex University not only focuses on the education aspect but also it focuses on the extra curricular activities including clubs such as sports and drama and etc which shapes each and every individual. I am really glad to call it my 3rd home

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Campus: Dubai
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  • Business Management ...
    and Marketing
    avatar
    Cultural Engagement

    To start off, the university has successfully managed to create a pleasant atmosphere among all its students and faculty members. Personally, I was extremely impressed by the artistic and cultural engagement conveyed by the university; which encouraged students to move out of their comfort zones and push themselves harder to achieve their goals within a conflict-free environment.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2020
    Campus: Dubai
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