A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
As a second year student at Goldsmiths, my experience with the ‘Management with Marketing’ course has been a fantastic experience! I’ve gained many vital insights, developed important skills that are transferable from one workplace to another, and built lasting connections with great people, all of which have prepared me for a successful career in the marketing sector.
View moreThe university I am currently studying is one of the top universities for management and marketing which is also the degree I am studying.It is helping me a lot in developing my skills and techniques for the future.
View moreI have been at Goldsmiths for about 1.5 years now, and there are both upsides and downsides. It’s located near two stations and many busses, making it easy to get to from wherever even when some trains/busses are cancelled. Its been great in aiding me with all the issues that come for an international student after Brexit, and I find the lectures very giving. However, other communications have been becoming decreasingly worse, and it’s hard to get in contact within a reasonable time frame. Otherwise, I believe it is a great university and would definitely recommend it.
View moreI believe this is an excellent university as the environment is suitable for someone who is serious about their studies and hardworking. I like that there is a big emphasis and importance on mental health and well-being in general as I believe many students within this university may find this resource useful and crucial for their success at university.
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