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European School of Economics - ESE

speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

2 Student Reviews

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  • Marketing
    Sally
    ESE Florence

    Being a student at ESE Florence is amazing! First of all Florence is one of the most beautiful cities in the world. The streets are full of art and history which makes you feel like you’re in a romantic movie. ESE doesn’t miss an opportunity to show you the beauty of the city and its rich culture, we don’t just go to class and attend lectures but we have a lot of activities. This school offers at least once per week workshops prepared by businessmen who share their life story and experience with us. The professors are very passionate about their job and they share the lesson with real life examples which makes it so much interesting. Overall, i 100% recommend this school to anyone that loves art and would love to learn about the business world.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Florence
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  • Marketing
    avatar
    Very Friendly

    I enjoyed some of the classes and they were quite interesting. I really enjoyed the sports management module however others were quite dull for me by having block text PowerPoints each lesson got quite repetitive but overall very good. Very friendly staff too

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    Programme: Marketing
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Madrid
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