Leeds Beckett University
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
4 Student Reviews
Filter reviews-
Marketing28 Apr, 2023
StudentGBUniversity supportLeeds Beckett University has a diverse and inclusive student community with students from all over the world. The University offers various support services to ensure that all students feel welcome and included, including academic, mental health, and disability support.
However, some courses need more resources and support, making students feel overwhelmed and unsupported. The University tries to accommodate students and their situations, whatever they may be; however, it fails to do this correctly, as students feel left out and forgotten.
Overall, I recommend the University; it succeeds in teaching you the practical setting of the course. It strongly prepares you for your future career and boosts your employability. I definitely landed some of my past jobs because of Leeds Beckett University.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: Leeds -
Public Relations ...15 Nov, 2022 StudentGBPositive experiences throughout!
My time at Leeds Beckett has been unlike the usual university experience, starting in 2020 I was thrust into university life in the middle of the pandemic and spent my first year completely online. The teaching standard was better than expected. However, to me, the element that stands out the most is the care that all the staff at the University have for the students. As a disabled person who struggles with mental health issues, becoming isolated even more became a really difficult thing for me to deal with. However, there was always someone on hand for me to speak to if I needed them. Whether it is lecturers going over content, or mental health teams organising weekly meetings, I have found that this is the highlight of this university and I haven’t heard of anything like it elsewhere. I am now reaching the end of my final year, and I would be more than happy to recommend this uni to anybody that asked me, and if I could do the whole thing again I would. Through a hard time, I do not think I would have succeeded as far as I have without the help of Leeds Beckett!
View moreProgramme: Public Relations and JournalismDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: Leeds -
Marketing and ...31 Oct, 2022 StudentGBAmazing lecturers
Currently in my second year at Leeds Beckett and all I can say is that the lecturers are so supportive. Every member of staff is willing to help anyone to the best of their ability. Can’t ask for anything more from them.
View moreProgramme: Marketing and AdvertisingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Leeds -
Business Management ...25 Oct, 2022 StudentBHGreat University!
It’s a wonderful university and I recommend it to everyone looking to study in Leeds! I’m still in my foundation year but my experience so far has been very interesting and I’m looking forward to the rest of my degree with LBU
View moreProgramme: Business Management with LawDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Leeds
