A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
When faced with the decision which university to study at Edinburgh Business School stood out for its wide range of business based subjects and as a current student within the school I can confirm this variety carries throughout the years. I am in my second year and have been able to pick at least one (usually 2) subjects from the pool of courses offered. This has allowed me to delve into topics that interest me and my resultant grades reflect this.
View moreNot only were all of the courses I enrolled in great, the professors were all attentive to the students’ understanding of the material and to their well-being. They were helpful, as was the staff, to make the student’s experience at uni as inspiring as can be. I was also positively surprised by the emerging consciousness (although there is still work to be done) not to use single-use plastic, etc. One of the best things during my time in Edinburgh was, without hesitation, the university societies. If anything, there are too many interesting ones!
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