A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Being a ‘mature’ student returning to education, I have found the support offered by Napier second to none.
They really embody the student experience and work hard to better their support over a variety of streams. Each module has an informative breakdown of what to expect, in addition to a course overall that details what is expected of you (the student).
Some module leaders post weekly announcements on Moodle, detailing updates that help you visualise where the module is heading. There’s no trickery in the teaching and it really does feel like all the teaching staff have your best interest in mind.
View moreTeachers are well learned. They teach very well. Craiglockhart campus is very nice. They have some facilities to have lunch in or for having a coffee. It has 2 lectures rooms and some tutorial classes. to conclude, napier is a good university
View moreEdinburgh Napier University is a great choice for individuals who want to experience all there is not only to this city, but also to many new people that have ambitious and unconventional dreams from my conversations with many students.
I like the Craiglockhart Campus, it’s very spacious and has a unique architectural design towards it. The personal tutors and help centre’s are very kind and beneficial to solving any issues you have.
However, I dislike the fact that there aren’t a wide enough range of sport associations or clubs that are made for specific interests. I also believe they need to host more career event to guide students into a fulfilling career after their University studies.
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