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University of Kent

speciality: Communication

3.8

What is a Communications degree?

Communications is a universal degree, which explores the traditional forms of communication such as verbal, physical, visual and written communication but also extends beyond that to cover mass communication and social media. There are different types of communications degrees depending on the degree level.

Overall, Communications focuses on teaching effective communication through social media, web, print, mass media and verbal communication. However, there are two types of Communications degrees that exist. For instance, a Bachelor of Arts in Communications in the US is focused on preparing students for careers that are connected to writing, marketing, promotions, journalism and public relations. In contrast, Bachelor of Science in Communications is dedicated to the technology used in the science behind modern communication and prepares students for careers in production or sound engineering.

A Communications degree teaches students about how media and communication influences cultures, societies and people’s identities. It involves a significant amount of critical writing and research and covers different disciplines such as journalism, public relations, entertainment production, marketing, event planning and so many more disciplines, which are somehow connected to exchanging information and conveying messages. There are also different specialization options associated with this degree, including political communication, mass media, journalism, health communication, etc.

It is worth noting that a Communications degree has many intersection points with psychology, sociology, linguistics and in some cases politics.

Benefits of a Communications degree

The main benefit of a Communications degree is its universal nature. It applies to almost any subject or professional setting. For example, some of the top careers in the field of Communications include announcers, art directors, editors, broadcast and sound engineering technicians, reporters, correspondents, broadcast analysts, technical writers, writers and authors, interpreters, translators, etc. Therefore, it keeps students’ career options open and doesn’t require them to have a predetermined career path that they want to follow.

Communications degrees prepare students to make an impact from the start of their careers unlike other degrees, which require further training. This is possible thanks to the multitude of professionally accredited degrees in Communications, which develop students’ abilities based on the established standards in the field. Moreover, there are many Communications courses, which offer work placement opportunities that enable students to gain the required professional skills before they have even started their career.

Another benefit associated with Communications degrees is the fact that they develop students’ written and verbal communication skills significantly.

A major advantage of Communications over other degrees is that in most cases there are no prerequisites required to study Communications.

 

Communications degree structure

The duration of a Communications degree varies depending on the country and degree level. For example, Higher Education Institutions in the UK offer 3-year Bachelor’s courses. In some cases, the course may extend to four years if students are given the opportunity to spend a year abroad or in industry between the second and third year through a sandwich course. Bachelor’s degrees in Communications in the US usually take around four years to complete.

Over the duration of a Bachelor’s Communications degree, students are expected to learn and be able to apply the established communications theories by developing the technical skills required to work in a professional setting. In the first year of their studies, students learn predominantly how media and communication influences cultures, societies and people’s identities. Optional modules may introduce them to professional communication, journalism, documentary, film-making, marketing, etc. In addition to the introductory topics, this degree allows students to learn about more complex areas of communications such as interpersonal relations, brand management and linguistics at a later stage. For instance, the second and third years enable students to get a deeper understanding of theoretical concepts related to media and culture and develop practical skills in research and communications. Additionally, students may have the opportunity to take optional modules and pursue their interests in different areas related to Communications such as gender, race, youth, culture, digital media, political communication, public relations, etc.

The most common duration of a Master’s degree in Communications is between 1 and 2 years depending on the mode of study (full-time or part-time) and country.

PhD and MPhil degrees in Communications require students to dedicate anywhere between 3 and 6 years to their studies depending on the mode and country of study.

5 Student Reviews

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  • Media and ...
    Cultural Studies
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    Cultural Studies Media and Journalism at Kent

    The new global cultural economy is an overlapping discursive order where money, commodities and persons are involved in ceaselessly chasing each other. It is not a shapeless inventory, there is always the fear of cultural absorption reaching global polity manifestations. In other words, what might appear as one man’s imagined community is another’s prison. As such, marketing and media consultancies are now adapting to the technologies that will embrace new ways that maximise productivity to allow their clients to remain on top of today’s competition and future ones.

    As such, finding a course which unlocks these predictive insights is vital for preparing for a career in the ever-changing world of modern media.

    This joint honours degree offers an academically rigorous approach to the study allowing students to have hands-on teaching and interactions with experienced members of the broad field who bring a wealth of industrial insights including Journalist professional Mrs Rayner who is always available to support and guide students on their journalism journey by proving personalised attention and freedom to their work. This is not short of allowing students to explore and control their own assignment objectives i.e writing an article on their chosen topic and allowing to interview persons of interest. In other words, students are encouraged to work independently on the design and execution of coursework.

    However, if this independent directory is not for you, the school’s non-credit academic programmes like writeright and Student Learning Advisory Service (SLAS) have been designed to help new students bridge the gap between sixth form/College and University by providing a pathway to academic success i.e 1 to 1 meetings on how to reference, what lecturers are looking for when marking your work and how to manage your time effectively. As well as this, the passionate module leaders involved in the social policy/journalism school are able to provide you with direct feedback with their extensive office hours which is a vital opportunity for understanding your assignments clearly allowing you to have a greater chance at achieving top grades.

    The progressive curriculum allows students to choose their intellectual investments with the course structure appointing students the freedom to often choose what they want to learn. In other words, throughout my time at the University of Kent I was able to pick from an extensive catalogue of modules which allowed me to understand which topics I am interested in perusing I.e in my first academic year I chose promotional media which allowed me to have a taste of the pr and marketing world by producing my own mockup portfolio of brand collaborations, logos and copying which I continue to use and build on today when applying for internships.

    In saying this, the current course is split between the main Canterbury and Medway campus which is not ideal for those who do not like long car journeys. The university does provide an easily accessible and free coach to both campuses which runs hourly from the bus stops. Despite this, I found that if you had only one seminar or lecture at Medway it was not worth the journey as it would take up 3-4 hours of your time which many of my course mates rarely did. Whilst, the module leaders did always record and post their slides I noticed a vast difference in both my attention and the success of the module if I did not attend face-to-face events. As such, For them to improve this course, I would suggest that the university sets up this combined course on only one campus.

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    Programme: Media and Cultural Studies
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Canterbury
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  • Journalism
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    A fun experience

    It was good – I met some really lovely people along the way. The teaching wasn’t the best but was all part of the experience!

    I loved life before the pandemic- after the pandemic hit everything became quite dull in Kent

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    Programme: Journalism
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Canterbury
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  • Journalism
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    Covid ruined the vibe

    I think Kent is a good university if you make use of the resources around you. The lecturers on my course were very enthusiastic and ready to help with assignments. My course being small I believe I got a lot of 1 to 1 support. Covid however did play a huge part during the duration of my course. It left a lot of students including me very confused with how to access learning material, marking etc.
    I do also believe there was a lack of support after graduating. I don’t think there was another focus on job applications, interviews and the ‘real world’.
    However, I do not regret coming to Kent, I had learnt a lot and made a lot of enjoyable memories.

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    Programme: Journalism
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Canterbury
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  • Journalism
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    4 Years of Studying leading to the Graduate Funk

    I loved going to the University of Kent. I attended the International Foundation Year on the Canterbury campus after graduating high school in Boston, MA. It was a lot for little old me to transition into higher education from a different country, but with the university’s help I was able to bond and connect with other students in the same position. I learned British politics, history, and how to write/research papers to that reflect a university scholar. With these skills I was able to branch out and apply to their Journalism program on their Medway campus. I met my best friend and had a lot of fun with hands on camera work and media studies, as well as learning how to write and interview the public. The only downsides that I experienced during my four years of higher education was that I felt my department was very disorganized. With those feelings, I applied to be a student representative to see what it what other students don’t see on the day to day. The disorganization that my fellow students felt came from a lot of department wide confusion and lack of communication which lead to assumptions. Furthermore, I wished that the teachers would help you more with the preparation of the “graduate funk.” After graduating in this weird climate (job market, economic recession/inflation, etc) I feel like I didn’t have a lot of direction of where I could have taken my career. Not everyone who studies journalism wants to work/report on local news or wants to be a copywriter. All in all, I had a lot of fun during university which lead to a lifelong friendship and pushed me to strive for a bright future, but the cons of university brought a tsunami of burnout and anxiety (especially with two years of COVID-19 interrupting my studies). Through my own research and connections, I had to solve my own “problems” which, in the end, I guess what going to university is all about.

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    Programme: Journalism
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Canterbury
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  • Journalism
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    What an exciting learning experience at the University of Kent

    Studying at the University of Kent has been one of the most exciting experiences I’ve had in my over five years of working in education. As an educator with an African background who has taught in Lagos, Nigeria, I can attest to the uniqueness that the international experience at the University of Kent offers. The programmes are well designed to facilitate effective learning. The classroom facilities at the University of Kent are the best I have experienced so far. They have very friendly members of staff, and the school policy is friendly to both teachers and students.

    So far, I have not experienced anything I did not like. The system is committed to evolving to meet students’ and staff’s welfare needs. One could tell easily from regular engagement meetings with stakeholders whenever situations like industrial actions, COVID-related policies, etc are around the corner – especially when it will affect their experiences.

    Student life is quite interesting and UniKent is very international, I have met and connected with students from different continents just within the campus.

    With my experience at the University of Kent, I have the assurance that my career prospects are very promising. You’d love to study at the University of Kent.

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    Programme: Journalism
    Degree: PhD
    Graduation: 2022
    Delivery Type: Blended
    Campus: Canterbury
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