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Bournemouth University - BU
speciality: Communication

4.1

What is a Communications degree?

Communications is a universal degree, which explores the traditional forms of communication such as verbal, physical, visual and written communication but also extends beyond that to cover mass communication and social media. There are different types of communications degrees depending on the degree level.

Overall, Communications focuses on teaching effective communication through social media, web, print, mass media and verbal communication. However, there are two types of Communications degrees that exist. For instance, a Bachelor of Arts in Communications in the US is focused on preparing students for careers that are connected to writing, marketing, promotions, journalism and public relations. In contrast, Bachelor of Science in Communications is dedicated to the technology used in the science behind modern communication and prepares students for careers in production or sound engineering.

A Communications degree teaches students about how media and communication influences cultures, societies and people’s identities. It involves a significant amount of critical writing and research and covers different disciplines such as journalism, public relations, entertainment production, marketing, event planning and so many more disciplines, which are somehow connected to exchanging information and conveying messages. There are also different specialization options associated with this degree, including political communication, mass media, journalism, health communication, etc.

It is worth noting that a Communications degree has many intersection points with psychology, sociology, linguistics and in some cases politics.

Benefits of a Communications degree

The main benefit of a Communications degree is its universal nature. It applies to almost any subject or professional setting. For example, some of the top careers in the field of Communications include announcers, art directors, editors, broadcast and sound engineering technicians, reporters, correspondents, broadcast analysts, technical writers, writers and authors, interpreters, translators, etc. Therefore, it keeps students’ career options open and doesn’t require them to have a predetermined career path that they want to follow.

Communications degrees prepare students to make an impact from the start of their careers unlike other degrees, which require further training. This is possible thanks to the multitude of professionally accredited degrees in Communications, which develop students’ abilities based on the established standards in the field. Moreover, there are many Communications courses, which offer work placement opportunities that enable students to gain the required professional skills before they have even started their career.

Another benefit associated with Communications degrees is the fact that they develop students’ written and verbal communication skills significantly.

A major advantage of Communications over other degrees is that in most cases there are no prerequisites required to study Communications.

 

Communications degree structure

The duration of a Communications degree varies depending on the country and degree level. For example, Higher Education Institutions in the UK offer 3-year Bachelor’s courses. In some cases, the course may extend to four years if students are given the opportunity to spend a year abroad or in industry between the second and third year through a sandwich course. Bachelor’s degrees in Communications in the US usually take around four years to complete.

Over the duration of a Bachelor’s Communications degree, students are expected to learn and be able to apply the established communications theories by developing the technical skills required to work in a professional setting. In the first year of their studies, students learn predominantly how media and communication influences cultures, societies and people’s identities. Optional modules may introduce them to professional communication, journalism, documentary, film-making, marketing, etc. In addition to the introductory topics, this degree allows students to learn about more complex areas of communications such as interpersonal relations, brand management and linguistics at a later stage. For instance, the second and third years enable students to get a deeper understanding of theoretical concepts related to media and culture and develop practical skills in research and communications. Additionally, students may have the opportunity to take optional modules and pursue their interests in different areas related to Communications such as gender, race, youth, culture, digital media, political communication, public relations, etc.

The most common duration of a Master’s degree in Communications is between 1 and 2 years depending on the mode of study (full-time or part-time) and country.

PhD and MPhil degrees in Communications require students to dedicate anywhere between 3 and 6 years to their studies depending on the mode and country of study.

8 Student Reviews

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  • Communication and ...
    Public Relations
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    Great course. Great location. Great campus.

    Bournemouth is such a great part of the UK and the University is second to none. I enjoyed studying BA (Hons) Public Relations, it really gave me to springboard to start my career. The campus and facilities have much changed since I graduated (2009), the developments are impressive. You really do get a campus feel, with a University town experience at Bournemouth. Plus there’s the beach!

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    Programme: Communication and Public Relations
    Degree: Bachelor's
    Graduation: 2009
    Delivery Type: On Campus
    Campus: Bournemouth
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  • Communication and ...
    Media Studies
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    My programme has been enjoyable and useful :)

    My degree has really enhanced my writing skills due to the amount of reading and researching the degree requires us to do, which I find to be very beneficial when it comes to working in media after university; all types of media are mentioned in this degree and it really opens the door to many career paths. The students are given a lot of online resource to help us complete essays and assignments, and the seminars allow students to have one on one sessions for when specific help is needed. However, the lectures could be more engaging, such as creating more activities for students. The overall university life at Bournemouth has been fun due to the amount of clubs and social spaces there are, making the social life very exciting. I’m enjoying university so far!

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    Programme: Communication and Media Studies
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: Bournemouth
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  • Communication and ...
    Media Studies
    avatar
    MA Digital Effects

    My experience at BU was really good. The classes were really practical and we had a lot of homework. Each week you are assigned a new task and you need to work hard to achieve the best look. Teachers always talk about how important photorealism is in VFX, the viewer must believe what they see. It is a really interesting course although BU could have handled better the shift to online education.

    The campus is really good, you will be able to book the best equipment to shoot the footage. There is always somebody in reception to help and My Careers Hub works really good. They have different job offers for students and for graduates. In fact, you have access to it up to three years after finishing the course. Nice course, nice teachers, nice campus, it was up to my expectations!

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    Programme: Communication and Media Studies
    Degree: Master's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Bournemouth
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  • Communication and ...
    Media Studies
    avatar
    Dood experience

    Overall the programme is quite focused on the main subject of your studies but there are also some irrelevant subjects which can lead to feeling unpleasant.
    Despite that, I think the teachers are greatly experienced, kind and willing to teach you as much as possible. I have learnt a lot in only one year.

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    Programme: Communication and Media Studies
    Degree: Master's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Bournemouth
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  • Communication and ...
    Media Studies
    avatar
    Best university

    They are very helpful and the program is in high technology moreover the best group of instructors that did lead us in our project to make them in a professional way to let us understand what the industry wants.

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    Programme: Communication and Media Studies
    Degree: Master's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Bournemouth
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  • Communication and ...
    Media Studies
    avatar
    Digital effects

    Digital effects is a very intense programe. As a master program you are meant to have some 3D background. However, it is not needed in order to join the course. You will be mainly working with two programs Houdini and Nuke.

    There is also a lot of self-taught. Teachers are going to be helping you if needed but there is a lot of work that needs to be done on your own. Classes are mostly practical, but there is some theory too. This theory is focused to explain important information that can sometimes be applied to the work.

    The faculty is big and there is a lot of atmosphere. There will always be somebody there to help when needed.

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    Programme: Communication and Media Studies
    Degree: Master's
    Graduation: 2021
    Delivery Type: Blended
    Campus: Bournemouth
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  • Communication and ...
    Media Studies
    avatar
    Digital effects

    Overall MA Digital effects is a good program. It is quite intense so it is better to have some background in 3D. There are some theoretical classes but mostly is hands-on. Therefore, students are always working with the programs used in the industry.

    I would recommend this master to people who want to work in the industry but don’t have much knowledge of the programs yet. You learn many things from many areas but you don’t really focus on one. Therefore, it does not explain things in detail ( which is something not so pleasant for some people).

    The faculty is good and the teachers are nice. They are always there to help.

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    Programme: Communication and Media Studies
    Degree: Master's
    Graduation: 2021
    Delivery Type: Blended
    Campus: Bournemouth
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  • Communication and ...
    Media Studies
    avatar
    Alright for specific courses

    A lot of the students are quite posh. The rivalry between BU and AUB is annoying, AUB students are actual angels.

    My course was alright but I probably wouldn’t do it again. It was recommended as it covers lots of different areas of the media industry, however, you really don’t get to delve into any discipline to a sufficient extent. Instead I have a little bit of knowledge and experience in a bunch of disciplines but not enough to actually get hired anyway.

    Properly think about whether you want to do a specific advertising, marketing, journalism, media production, etc. degree instead.

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    Programme: Communication and Media Studies
    Degree: Bachelor's
    Graduation: 2016
    Campus: Bournemouth
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