HU University of Applied Sciences Utrecht
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Creative Business13 May, 2020
StudentContinuously adapting study programsThe HU is a great university with a very international touch; you can meet people from all over the world, and although the big campus can seem overwhelming at first, it made me feel very at home. From my own experience, the course International Communication and Media (now called Creative Business) delivers a great toolset for anyone who wants to do “something with media”. It simply gives you a little bit of everything but allows for a stronger focus in certain areas later on. Although it felt a bit all-over-the-place at certain times, it’s good that they are continuously adapting the program to prepare us for the current working world out there.
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In short, the HU offers international students a great program that hands you a slice of nearly every aspect of communication, allowing you to figure out what your favorite part is along the way.Programme: Creative BusinessDegree: Bachelor'sCampus: Utrecht09 Apr, 2021
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