

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
This reflects my experience as an international student studying Marketing. I appreciated the problem-based learning (PBL) approach because it encouraged independent study and active learning. The frequent presentations were also very helpful, as they prepared me for future job interviews and workplace presentations.
However, the workload was often very heavy. In many cases, some tutors did not seem to have enough subject knowledge or professional experience. I was hoping to receive expert guidance, but many tutors were still students themselves or had only recently completed their master’s degrees. Because of this, they also had limited professional networks, which made it difficult to receive support when looking for a job after graduation.
I also did not enjoy the overall atmosphere. Group projects were challenging, and at times I felt that my opinions were not taken seriously. While teamwork naturally comes with difficulties, there were moments when I felt excluded, and I believe some of these experiences were influenced by racism or sexism. When these issues were raised with tutors, they usually tried to help and calm the situation.
Additionally, during the Iran war, the university did not provide financial support or flexibility for Iranian students regarding tuition fees. As international students paying around €17,000, many were unable to contact their families or receive financial support, yet the university showed very limited empathy.
Finally, as an international student seeking a marketing job, Maastricht offers limited opportunities, especially due to strict Dutch language requirements. If I had the choice again, I would prefer to start at a university in the north, where I could avoid moving cities and potentially find a job more easily and quickly.
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