Amsterdam Business School - ABS
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
Filter reviews-
Advertising and ...4 months ago
GregNLDedication and motivation all aroundAmsterdam Business School work ethic and attitude towards learning are absolutely top-notch. The students there are so dedicated and motivated to excel in their studies. They have this incredible drive to succeed and are always pushing themselves to new heights. The professors also play a huge role in fostering this positive mindset. They are not only experts in their fields but also incredibly supportive and inspiring. It’s like being part of a community that is constantly pushing each other to achieve greatness. You won’t find a more dynamic and driven environment than at the Amsterdam Business School!
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Amsterdam -
Advertising and ...6 months ago ClaudetteNLReputable institution
I was so delighted to join Amsterdam business school because The Amsterdam Business School is a highly reputable institution and offers excellent programs for students who want to pursue a career in business. The school has a diverse faculty who are committed to providing students with high-quality education and support to us in achieving our academic and professional goals.
View moreProgramme: Advertising and MarketingDegree: Master'sGraduation: 2025Delivery Type: On CampusCampus: Amsterdam
