Malardalen University
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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International Marketing30 Aug, 2018
AmandaGreat international marketing program!I knew I wanted to study marketing, but what made me choose Mälardalen University was the international twist on their marketing program. To get the International Marketing degree it’s mandatory to go on an exchange semester (I went to Paris and it was amazing!) and many of the classes have an international angle.
Most of the professors were really good – they based our assignments on real life issues and they truly cared about our success. To add to the real life experience we also had many guest lecturers giving us great insight into different marketing professions.
Since the school is relatively new the facilities and especially the library are very nice.
The one down side is the fact that Västerås isn’t a big student city. There are some student activities going on, but it is far from the student life in the big university cities.
View moreProgramme: International MarketingGraduation: 2017Campus: Vasteras
