University of KwaZulu-Natal - UKZN
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
5 Student Reviews
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Business and ...13 Apr, 2023
Lungelo 2ZAIncompetentIt’s an okay university for your undergrad but as a postgraduate you will suffer. My masters applications disappeared and I was only left with one, they approved me but failed to clear me financially even though i have funding. I dont recommend postgraf studies
View moreProgramme: Business and ArtsDegree: Master'sGraduation: 2023Delivery Type: BlendedCampus: Durban -
Business and ...13 Apr, 2023 Londeka 2ZAExciting
Since I came to this university I have been taken care of, the staff us efficient and their environment is very student friendly. I would recommend it to anyone who wants to experience a safe student friendly environment
View moreProgramme: Business and ArtsDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: Durban -
Advertising and ...29 Mar, 2023 SanelisiweZABeautiful and professional institution
They have good and caring professors who are so professional and always willing to provide support and good quality education for the students. I would recommend university of KwaZulu-Natal to anyone
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: Durban -
Business and ...19 Mar, 2023 WinileZALazy professors
Classes are always postponed and work keeps on pulling up. It is so frustrating cause even when you need help, the professors take forever to reply and sometimes do not reply. UKZN must do better than this.
View moreProgramme: Business and ArtsDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: Durban -
Advertising and ...08 Nov, 2022
StudentZAefficient educational delivery throughout covid-19UKZN has provided an excellent education delivery throughout the covid pandemic through remote learning. Lecturers were efficient in teaching and delivering of work. Students were a priority and the university was efficient in service delivery of data plans and recorded videos, lecturers were contactable. Workload was manageable and consideration of loadsheding and internet consideration was taken into account when performing tests and assignments
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: Online
