A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I really enjoyed ASE because the teachers are always available to help whenever you are feeling stuck. The teachers are very good in what they deliver to students and there is option for a lot of practice based courses.
View moreI am studying Economic Informatics at The Bucharest University of Economic Studies. After one semester, I can honestly say that I am impressed by it: the lectors are very helpful, open-minded, FRIENDLY and understanding, the syllabus is great because we don’t have dead-time between the courses (every day we have all the courses in-sequence
I cherish the people that I have met here and also around 5 professors, but this is pretty much everything. The classrooms are really old, everything is pretty old, you don’t learn new things or stuff that is relevant for the actual context of the world. If you want a place where you will have a lot of spare time for your personal projects, this is for you.
View moreThis year I’ll finish at the faculty of marketing at ASE and I believe that these 3 years were the best of my life. First of all, let’s talk about student life: plenty of time for parties and for whatever you want to do because the exams are easy to pass (you just have to read a bit). Second of all, this university made me how I am today, and I am grateful for that. It helped me to grow a lot and made me understand that marketing is everything. Whenever you are traveling or thinking about something, the marketing influences you somehow.
I feel sad because almost nothing is practical (only theoretical) and you are learning from books made in 2000.
It’s a great university for two reasons: first, you get to learn a few useful things during your time there, and second, you have a lot of spare time, which you can use either for working or for your self development. Besides, you get to meet a lot of people through the various students unions, that conduct their activities there.
View moreThis University is known for economics and has a good reputation in Romania. Every year thousands of students can choose different subjects for their classes such as marketing, management, graphic design, informatics, multimedia, statistics and so on.
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