A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
ISCTE is known as one of the best universities in lisbon. The business schoolm has a wide range of qualities. I really like to study in ISCTE, I love my Data Science course beacause I can learn new ways of thinking every single day and the teachers are also amazing they are very helpful and open mind. I recommend ISCTE for everyone who wants to get a good time while taking a degree.
View moreIf you are thinking about enrolling in a Portuguese Business School, ISCTE Business School is definitely an option to take into account. The teaching method privileges an approximate aproach between students and teachers which facilitates the learning process. Besides that, this university has several groups and organizations to enroll outside studying activities that help students integrate into the campus environment and apply the knowledge acquired in classes into real-life cases in renowned companies.
View moreEverything is good, professors, students and the spirit of the University but the campus is not so great, because it is not very modern and clean. We have a lot of events and conferences as to network.
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