A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
As a student who completed her bachelor’s degree at Kozminski and then stayed for her master’s studies, I can say with a clear conscience that the university offers a wide range of benefits. In addition to the high level of teaching, it is possible to obtain many additional trainings, workshops and other events. All this means that the acquired knowledge can also be tested in practical conditions. Undoubtedly, Koźmiński is the right university for those who want to combine practical and theoretical approaches.
View moreI rate this profile very highly and I am very satisfied with it. I would gladly recommend it to others. This profile is forward-looking and offers substantial opportunities in the market. I would definitely recommend it to others.
View moreWhen I went to college, I didn’t think that it would help me develop my online business. I believed that aspects such as running social media and marketing in general are the result of experience, not studies. Kozminski changed my mind and the knowledge gained there is actually useful in my daily duties. It is true that some of the classes were unnecessary, but in general I assess this bachelor’s degree very positively.
View moreThe Leon Kozminski Academy is one of the best business universities. There is a friendly atmosphere, the lecturers are always willing to help students and the varied curriculum allows you to develop your knowledge in different areas.
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