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Bowen University
speciality: Communication

4.3

What is a Communications degree?

Communications is a universal degree, which explores the traditional forms of communication such as verbal, physical, visual and written communication but also extends beyond that to cover mass communication and social media. There are different types of communications degrees depending on the degree level.

Overall, Communications focuses on teaching effective communication through social media, web, print, mass media and verbal communication. However, there are two types of Communications degrees that exist. For instance, a Bachelor of Arts in Communications in the US is focused on preparing students for careers that are connected to writing, marketing, promotions, journalism and public relations. In contrast, Bachelor of Science in Communications is dedicated to the technology used in the science behind modern communication and prepares students for careers in production or sound engineering.

A Communications degree teaches students about how media and communication influences cultures, societies and people’s identities. It involves a significant amount of critical writing and research and covers different disciplines such as journalism, public relations, entertainment production, marketing, event planning and so many more disciplines, which are somehow connected to exchanging information and conveying messages. There are also different specialization options associated with this degree, including political communication, mass media, journalism, health communication, etc.

It is worth noting that a Communications degree has many intersection points with psychology, sociology, linguistics and in some cases politics.

Benefits of a Communications degree

The main benefit of a Communications degree is its universal nature. It applies to almost any subject or professional setting. For example, some of the top careers in the field of Communications include announcers, art directors, editors, broadcast and sound engineering technicians, reporters, correspondents, broadcast analysts, technical writers, writers and authors, interpreters, translators, etc. Therefore, it keeps students’ career options open and doesn’t require them to have a predetermined career path that they want to follow.

Communications degrees prepare students to make an impact from the start of their careers unlike other degrees, which require further training. This is possible thanks to the multitude of professionally accredited degrees in Communications, which develop students’ abilities based on the established standards in the field. Moreover, there are many Communications courses, which offer work placement opportunities that enable students to gain the required professional skills before they have even started their career.

Another benefit associated with Communications degrees is the fact that they develop students’ written and verbal communication skills significantly.

A major advantage of Communications over other degrees is that in most cases there are no prerequisites required to study Communications.

 

Communications degree structure

The duration of a Communications degree varies depending on the country and degree level. For example, Higher Education Institutions in the UK offer 3-year Bachelor’s courses. In some cases, the course may extend to four years if students are given the opportunity to spend a year abroad or in industry between the second and third year through a sandwich course. Bachelor’s degrees in Communications in the US usually take around four years to complete.

Over the duration of a Bachelor’s Communications degree, students are expected to learn and be able to apply the established communications theories by developing the technical skills required to work in a professional setting. In the first year of their studies, students learn predominantly how media and communication influences cultures, societies and people’s identities. Optional modules may introduce them to professional communication, journalism, documentary, film-making, marketing, etc. In addition to the introductory topics, this degree allows students to learn about more complex areas of communications such as interpersonal relations, brand management and linguistics at a later stage. For instance, the second and third years enable students to get a deeper understanding of theoretical concepts related to media and culture and develop practical skills in research and communications. Additionally, students may have the opportunity to take optional modules and pursue their interests in different areas related to Communications such as gender, race, youth, culture, digital media, political communication, public relations, etc.

The most common duration of a Master’s degree in Communications is between 1 and 2 years depending on the mode of study (full-time or part-time) and country.

PhD and MPhil degrees in Communications require students to dedicate anywhere between 3 and 6 years to their studies depending on the mode and country of study.

3 Student Reviews

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  • Journalism and ...
    Mass Communication
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    Learning and Self Development

    Bowen University is a great institution of learning. Asides the fact that there are strict rules one cannot rule out the fact that discipline was instilled. They were not just about the course you were there to leave,they also cared about self development.

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    Programme: Journalism and Mass Communication
    Degree: Bachelor's
    Graduation: 2017
    Delivery Type: On Campus
    Campus: iwo
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  • Journalism and ...
    Mass Communication
    avatar
    “ My Bowen experience”

    It feels both emotional and illuminating to reflect on my journey as a final-year student in Bowen University’s Mass Communication department, currently in my last semester. I wasn’t the friendliest person when I was first admitted. I liked to keep to myself and remain in my comfort zone. However, I quickly realized that remaining reserved wouldn’t work for long after I started studying mass communication.

    There is a lot of interaction in the course. I was forced to adjust to the numerous group projects, frequent presentations in class, and public speaking engagements. I progressively gained confidence as a result, particularly in speaking in front of an audience and interacting with others. This self-assurance improved not only my academic performance but also my interpersonal relationships at home and in other spheres of my life.

    Nevertheless, there were difficulties along the way in my academic career. I had to humble myself and seek assistance from my classmates in certain particularly challenging media-related courses. This experience taught me the value of community and support in the learning process in addition to teamwork.

    Now, regarding Bowen University itself, I would say that I have mixed feelings. There have been ups and downs, and while the school has its share of annoying rules that can be frustrating at times, when I look at it from a different perspective, I can see how those rules were put in place to instill discipline and help us become more responsible people.

    Would I recommend Bowen to someone else? Yes, especially to those who are searching for a school that emphasizes character development in addition to academics.

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    Programme: Journalism and Mass Communication
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: iwo
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  • Journalism and ...
    Mass Communication
    avatar
    My Experience in Bowen University

    The university offers a wide range of courses across various disciplines. Whether you are interested in business, sciences, humanities, or social sciences, Bowen has something for everyone. The curriculum is well-structured and regularly updated to meet the demands of the ever-evolving job market.

    One aspect of Bowen University that sets it apart from other institutions is its emphasis on character development and spirituality. The institution is founded on Christian principles and places a strong emphasis on moral values. Throughout my time at Bowen, I was exposed to various opportunities to grow my faith and develop my character. Chapel services, Bible study groups, and outreach programs were integral parts of campus life, fostering a sense of community and spiritual growth.

    The facilities at Bowen University are top-notch. The campus is well-maintained and provides a conducive environment for learning. State-of-the-art laboratories, well-equipped libraries, and modern lecture halls contribute to a stimulating academic atmosphere. The university also provides comfortable on-campus accommodation for both undergraduate and postgraduate students, ensuring a safe and convenient living experience.

    In terms of extracurricular activities, Bowen University offers a wide range of clubs and organizations catering to various interests. From sports to arts and culture, there is something for everyone. These activities not only help students pursue their passions but also foster teamwork, leadership, and personal growth.
    The combination of excellent academics, character development, and a supportive community make it an outstanding institution. I would highly recommend Bowen to any student seeking a well-rounded education in Nigeria.

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    Programme: Journalism and Mass Communication
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: iwo
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