A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I have mixed feelings about the University of Auckland (UoA). The ability to work hybrid remote and in-person is very convenient for me and my peers as it also allows us to focus on our other endeavours and hobbies. However, the culture in UoA is very competitive, which can be negative for many other students as it may be harder to form connections.
View moreThe university is good in resources, however there is a big culture that is integrated within the university for students to do it yourself. I guess you can look at it being lazy or not. However I guess it depends on your perspectives, overall its not too bad. Great opportunity to make friends and build connections.
View moreMy university support system and co curricular groups are my favourite part. There are a lot of events for students to join and make friends. Courses material provide on canvas are very useful to my revision progress.
View more